Our formats

Our formats

Each advertiser knows the importance of picking the right audience at the right time and in the best of ways. We offer three groups of solutions to carry the customer through the buying process.

A - Inspiration

B - Reach

Desktop Parallax

Parallax scrolling is the visual effect of your background Ad moving slower than an image placed in your foreground, which redirects to the client website on tap.

The window size for the Ad is 665x110.

The Ad image should be 665x800px.

Mobile Parallax

Parallax uses a special visual effect on images, called parallax scrolling, which involves a background image moving more slowly than foreground content, creating an illusion of depth and immersion.

- It offers a memorable user experience and the content is quickly identifiable

- All of our targeting capabilities are available for Parallax

Key figures:
CTR: 0.35%

Swipe Up

- The first element of the Swipe up is a pretty customizable shadow containing the visual identity of the advertiser (Logo + color) with a call-to-action

- An animated swipe icon that prompts the user to click / slide. The user does not leave Avito because the redirection is done on the M-Site with a web view that contains the content of the advertiser.

Key figures:
CTR: 10%

AdStories

What are Avito AdStories?


Popularized by Snapchat, Stories are a combination of photos, images, videos and texts that users download during the day. In a way, Stories are the daily newspapers of the 21st century.
Avito AdStories is an ad format that is also above the fold in the M-Site search bar only and allows 90% viewability. This space will accommodate up to 4 advertisers per category.
In thumbnail format, the user will click on the creative / logo of his choice and will be redirected to a story that can integrate 3 full screen creatives maximum (GIF, JPEG ...).

B - Mobile Rich

3D Cube Carousel Format

How it works ?

The 3D Cube Carousel is a Rich Media Mobile format allowing a smooth transition of different visuals of a mobile campaign with a surprising effect in 3D.
This format has several advantages:
- Interactivity: the Cube starts and runs automatically for 4 seconds. After the first rotation, the user can interact with the cube by swiveling it to the left or right.
- Multiple CTAs: each face of the cube has a unique call to action allowing a multiplicity in the level of the communicated messages.
- Multi-devices: this format is functional on the Mweb version and on the Android / iOS applications. This is a significant advantage given that these 3 platforms account for more than 75% of Avito's traffic.
- Multi-format: the 3D Cube Carousel is able to support 4 creations in JPEG / GIF / PNG / Video formats.

Can I do targeting ?

The 3D Cube Carousel offers you the opportunity to benefit from all of our targeting families: Category / sub-category / IP / Cities.

For what type of campaigns is this format interesting ?

Through the 3D Cube Carousel, you have the opportunity as an advertiser to have a vision "Multi-products" or "Multi-declination" through a single creative. Indeed, this format allows to tell a real story through an intuitive, playful and a beautiful interactivity with the user.

C - Activation

D - Native Ads

What is Native Advertising ?

Native Ads are undoubtedly the headlight format in terms of digital advertising. The Native formats Made In Avito were built on the basis of a Schibsted Group benchmark.

A format with values

- The relevance above all!
- A beautiful format!
- Content added Value for the user
- Return on Investment

1- Native Setup - Desktop Native Sponsored Ad

- The Native Sponsored Ad is positioned in the 3rd position on the first page of the search results. It is duplicated after every 15 ads.

- It contains all information related to the campaign: Title of the campaign, name of the advertiser, name of the Brand ...

- It is broadcasted through our DoubleClick for Publishers Google Adserver.

- All the targeting capabilities are applicable.

2- Native Setup - Desktop Native Landing page

Once the user clicks on the sponsored ad, it is redirected to a completely branded ad page with the colors of the advertiser and its campaign. The landing page is composed of a modular structure based on a logic of Plug & Play allowing a fast and efficient production.

  Among the catalog of modules that we can put in place, we count the following elements:

A) Customized background (static or video) with the colors of the advertiser and its campaign.
B) Phone number generator module per point of sale.
C) Call-To-Actions to redirect to the website, social networks or a download of brochure / technical sheet.
D) Descriptive module of the campaign that may contain a textual or graphical attachment.
E) Navigation module inter-landing pages to generate a better retention of users via a closed navigation circuit.
It is also important to mention that this page is full with Google Analytics tags to track all actions on this page.

3- Native Setup - Mobile Native Sponsored Ad

- The Native Sponsored Ad is positioned in the 3rd position on the first page of the search results. It is duplicated after every 15 ads.

- It contains all information related to the campaign: Title of the campaign, name of the advertiser, name of the Brand ...

- It is broadcasted through our DoubleClick for Publishers Google Adserver.

- All the targeting capabilities are applicable.

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