Our audience

Intro

With over 6 million unique visitors per month, Avito.ma, 1st Classified website in Morocco, represents a crossroad of considerable audience conducive to massive and targeted distribution of advertising messages. The need to provide a set of indicators needed for optimal targeting becomes a priority. Built with a sample of more than 10,000 people, the audience composition study contains 8 themes: generic data, telecommunication, education, transport, e-commerce, banking, real estate and consumer goods. The survey was relayed on Avito.ma for a one-month period.

Generic data

What is the category that interests you the most?
Computer and Multimedia
55%
Vehicles
50%
Real Estate
33%
Jobs and Services
25%
Home and Garden
15%
Clothing and Wellness
8%
Others
9%
Leisure and Entertainment
8%
Companies
5%
Are you?
65%

Man

35%

Woman

What is your marital status?
50,58%

Maried

43,53%

Single

5,89%

In a relationship

How old are you?
50 years and more
11%
40 - 49 yo
16%
30 - 39 yo
30%
25 - 29 yo
17%
20 - 24 yo
15%
15 - 19 yo
11%
0 - 14 yo
4%
Where do you live?
Casablanca
28%
Autre
22%
Rabat
11%
Agadir
9%
Marrakech
9%
Fès
7%
Kénitra - Oujda - Meknès
6%
Tétouan - Tanger
5%
Dakhla - Essaouira - Taza - Al Hoceima - Nador - Safi
1%
Ifrane - Settat
0.3%
Which plateform you use mostly to access Avito.ma ?
53%

Mobile

41%

Desktop

4,95%

Tablet

Automative data

What car brand do you have?
Renault
15%
Dacia
14%
Peugeot
11%
Autre
4%
Volkswagen
10%
Mercedes
9%
Fiat
8%
Ford
7%
Citroën - Hyundai - Toyota - KIA
5%
BMW - Audi
3%
Opel - Alfa Romeo
2%
Honda - Chevrolet - Seat - Mitsubishi - Nissan
1.7%
Loan companies
Wafasalaf
26%
Banque Populaire
19%
BMCE
7%
Société Générale
4%
BMCI
5%
Autre
12%
CIH - Salafin
5%
Eqdom
7%
Crédit du Maroc
4%
Crédit Agricole - Acred - Barid Bank
1,4%
Taslif - BMCI Crédit Conso
1%
How many cars do you own?
1
68%
2
21.3%
3
4.5%
4 ou plus
6.1%
Station de service préférée
Shell
41%
Total
38%
Afriquia
36%
Winxo
5%
Oil Lybia
3%
Autres
2%
Ziz
2%
Somap
1%
Which brand would you buy ?
Volkswagen
19%
Renault
14%
Ford
13%
Dacia
13%
BMW
13%
Mercedes
12%
Audi
11%
Peugeot
11%
Hyundai
8%
KIA
7%
Fiat
6%
Toyota - Citroën
6%
Opel - Seat - Nissan - Land Rover - Honda
4%
Jeep
3%
Are you willing to buy a car soon?
80%

Yes

20%

No

E-commerce data

Have you already made payments online?
51%

Yes

49%

No

For what types of purchases?
E-commerce websites
68%
Invoice payment sites
35%
Deals websites
22%
Travel websites
23%
Other
3%

Banking data

What is your bank?
Banque Populaire
23%
Attijari Wafabank
13%
BMCE
11%
Barid Bank
8%
CIH
8%
Société Générale
8%
BMCI
5%
Crédit du Maroc
4%
Crédit Agricole
2%
Have you downloaded your bank mobile app ?
Yes
40%
No
50%
I am not aware
10%
Have you ever subscribed to a consumer loan?
66%

Yes

34%

No

Real estate data

What is your housing status?
45%

Living with parents

25%

Owner

23%

Tenant

7%

Other

Have you ever taken a mortgage to buy your property?
46%

No

54%

Yes

If you are not currently an owner, when do you think you will be buying your own residence?
Not in the short term
27%
In 6 months
6%
In 1 year
8%
In 2 years
11%
In 5 years
15%
More than 5 years
33%
Loan agencies
Wafa Immobilier
24%
Banque Populaire
20%
BMCE
17%
CIH
12%
BMCI
8%
Société Générale
6%
Crédit du Maroc
6%
Crédit Agricole
2%
Barid Bank
1%
What is your housing style?
Apartment
64%
Modern Moroccan house
20%
Traditional Moroccan house
8%
Villa
9%
rural type of dwelling
4%
Other
1%
Slum
1%

FMCG sector

Most often you shop in:
Grocery store
31%
An average surface
33%
A large surface
35%
What is your favorite store ?
Marjane
60%
Carrefour
18%
Other
10%
BIM
9%
Acima
4%
Atacadao
2%
What is your favorite store for home appliances?
Electroplanet
35%
Souk / Commerce de proximité
30%
Cosmos
12%
Le Comptoir Electroménager
11%
Other
8%
Le Tangerois
2%
Espace Badr
2%
Your favorite fast food ?
McDonalds
40%
Pizza Hut
23%
Other
14%
KFC
8%
Burger King
6%
Tazaj
4%
Quick
3%

Tourism data

Are you going on vacation ?
80%

Yes

20%

No

If yes, how many times a year?
1 time
35%
2 times
34%
3 times
15%
4 times
5%
More than 4 times
12%
Where do you prefer to travel most of the time?
84%

Morocco

16%

Abroad

To foreign countries, to which continent?
Europe
75%
Africa
10%
Asia
10%
North America
5%
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